Senior CRM Marketing Manager

Houston, TX

Full Time

WX999 - Marketing

Senior Manager/Supervisor

Senior CRM Marketing Manager

At WhiteWater Express, we are more than just a car wash; we are a company built on respect, communication, and a passion for people. Our dedicated team members are leaders within the company, and we believe that personal growth is the key to our organizational success. If you are a self-starter, motivated, and ready to take on new challenges, we want you to succeed with us, as a part of a rapidly growing business.

Position Overview

We are seeking to add a Senior CRM Marketing Manager to our marketing team. This is a highly visible role as we shape strategies to engage over 2 million customers and half a million members while leveraging data to improve lifecycle marketing. The Senior CRM Marketing Manager leads customer engagement and retention strategies, designs and runs multi-channel campaigns, and uses data for segmentation and personalization.

Key Responsibilities

Design and launch multi-channel campaigns across the entire customer journey, ensuring alignment with brand and communications strategy.
Lead engagement efforts through our CRM, owned channels, and website.
Leverage customer data for segmentation, lifecycle touchpoints, and audience creation to drive smarter media spend and campaign effectiveness.
Partner with leadership, including the VP of Marketing and C-level executives, to shape strategies for engaging current, former, and prospective customers.
Translate customer data into messaging strategies by segment to drive profitable growth.
Collaborate cross-functionally with Marketing, IT, Operations, and other teams to deliver impactful, customer-focused campaigns.
Monitor campaign performance, analyze customer behavior, and report on ROI and key lifecycle KPIs.
Provide actionable insights and recommendations to optimize campaigns and improve conversion.
Test, learn, and iterate through A/B testing to enhance CRM and lifecycle marketing.
Support special projects and new initiatives with customer data expertise as the business scales.

Qualifications

Bachelor’s degree (or equivalent experience) and 7+ years in CRM or lifecycle marketing within B2C sectors.
7+ years of experience with marketing automation platforms, vendor management, and cross-functional project leadership.
Deep knowledge of integrated CRM and lifecycle marketing strategies, with a proven track record of executing successful campaigns.
Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing initiatives.
Exceptional written and verbal communication skills; able to collaborate effectively in a remote environment and present to senior leadership.
Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office Suite (especially Excel) and Google Workspace.
Curious, growth-oriented, and able to thrive with autonomy while driving results.

Benefits

Competitive Compensation in Base and Bonus Potential
Comprehensive Health Benefits (Medical, Dental & Vision)
Paid Time Off in addition to Company Paid Holidays
401(k) Retirement Plan with Company Match
Company-Paid Life Insurance
Pathways to Advancement
Free Weekly Car Washes

Our employees are our most valuable asset. We only employ the best people in the service industry who embrace new challenges with enthusiasm. If you are looking for professional development with advancement opportunities in a fast-growing organization, come join our Team!

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Are you at least 18 years or older?*

Are you legally authorized to work in the United States?*

Have you previously been employed at WhiteWater Express?*

What is the highest level of education you have completed? (e.g., High School Diploma, GED, or higher)*

Have you led the design and execution of multi-channel lifecycle campaigns (email, SMS, owned, website)?*

How would you rate your experience using customer data (pulling, segmentation, analyzing, lifecycle analysis) to optimize campaigns?*

Have you partnered with VP/C-level leaders and cross-functional teams to shape CRM/lifecycle strategy?*

What best describes your experience with A/B or multivariate testing in CRM/lifecycle campaigns?*

Have you managed multiple CRM/lifecycle campaigns in a fast-paced or multi-market/global environment?*

Do you have a Bachelor's degree (or equivalent) and 7+ years of experience in CRM or lifecycle marketing within B2C sectors?*

This position requires you to report to a designated work location on time. Do you have reliable means of transportation to do so?*

What are your total compensation expectations for this role?*

Are you able to perform the essential functions of the job with or without reasonable accommodations?*

This position may require a comprehensive background check in accordance with applicable laws and company policy. Are you willing to submit to a background check if offered employment?*

All information provided in this application, the resume, and during interviews is certified as true, complete, and accurate to the best of my knowledge and belief. Any false, misleading, or incomplete statement, misrepresentation, or omission of facts may result in the withdrawal of a job offer or, if employed, immediate dismissal, regardless of when it is discovered.*

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Human Check*

Submit Application

Welcome to WhiteWater Express

Where people power our success!

We're not just in business; we're in the business of PEOPLE. At our core, we stand tall on the pillars of respect, communication, and a collective fervor for people and leadership.

But here's what sets us apart: we've crafted a culture that ignites excitement, fosters engagement, and fuels personal growth and development. These elements aren't just words; they're the heartbeat of our triumphs.

Join us in a journey where people drive innovation, growth, and incredible achievements. At WhiteWater Express, YOU are the force behind our remarkable success. Welcome to a workplace that elevates you.

Come Work Where Leaders are Grown!

Senior CRM Marketing Manager

Apply for this position